Hello, I’m <strong>Alejandro Atehortúa.</strong> Frontend Developer / UX-UI / AI-integrated. Creating scalable digital experiences, design systems, and interactive products for global brands. <strong>15+ years designing web platforms, digital campaigns, UX systems and branded experiences across Europe, US, and Latin America.

Hello, I’m Alejandro Atehortúa. Frontend Developer / UX-UI / AI-integrated. Creating scalable digital experiences, design systems, and interactive products for global brands. 15+ years designing web platforms, digital campaigns, UX systems and branded experiences across Europe, US, and Latin America.

User Interface

User Experience

CASE STUDY

Bowl Warriors 2026 — Live Skate Competition Platform

A real-time, multi-role web app built to run Sk8dalen’s Bowl Warriors 2026 competition in Stockholm — used live at the event.

Four role-based views behind authentication:

  • Admin panel — create and manage heats, generate runs, run a live countdown timer per rider, advance/skip riders, track run winners
  • Judge panel — mobile-friendly scoring interface with sliders for Difficulty, Style, and Consistency
  • Registration — public rider sign-up (name, sponsor, age, stance)
  • Live leaderboard — real-time ranked scoreboard, built for a venue screen

Scores submitted by judges update the leaderboard instantly across every connected device — powered by Supabase’s realtime subscriptions, not just a database read on refresh.

Stack: Next.js 16 · React 19 · TypeScript · Supabase (auth, database, realtime) · Tailwind CSS v4 · Framer Motion · PWA

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WEB DESIGN & BUILD

Custom-designed WordPress builds for real clients. Designed from scratch in Elementor, with custom CSS and HTML added directly where the page builder’s defaults weren’t enough.

MASACRE Official site for a Colombian death metal band. Tour dates, Spotify integration, merch, mailing list signup.

MAP GOLF INNOVATIONS Brand site for a bespoke, 3D-printed golf putter company, with a private member ordering flow.

VK FITNESS Personal training site for a Stockholm-based fitness, nutrition & boxing coach. Booking, pricing, and social integration.

SK8DALEN Community hub for Stockholm’s Hogdalen’s skatepark, home to the Bowl Warriors competition platform above.

APPS

BETTING APP
FOUNDATION
evo_APP
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UI / UX

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WEB VR

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CV

Alejandro Atehortúa is a Frontend Developer / UX-UI / AI-integrated based in Stockholm, Sweden, with 15 years of experience in the industry. Throughout his career, he has gained a reputation for pushing creative boundaries and challenging trends.

Driven by a passion for innovation, Alejandro constantly explores new ideas and techniques with each project, always striving to deliver his best work. Whether collaborating with clients or working on personal projects, he views every endeavor as an opportunity to excel and thrive in an ever-evolving market.

  • Freelance Available
Download CV Write me!

Services

Frontend Developer

Turning ideas into interactive, responsive websites, and apps with HTML, CSS, JS & React. Clean code, great UX.

UI / UX

Developing memorable and unique mobile android, ios apps.

Advetising

Advertising services using social media and e-mailing only.

Branding

Logos, guide lines and all related with your brand.

Experience
2024 - Present
Experience
cemperium.se • Stockholm / Sweden

UX-UI / Frontend / Social Media

2022 - 2024
Experience
nobilis-infosys.com • Stockholm / Sweden

UI / Web Design / Social Media

2018
Experience
Parsonii Solutions S.A.S. • Medellín / Colombia

UI / Web Design

2014
Experience
julius2grow.com • Medellín / Colombia

UI / Web Design

Education
2025 - Present
Education
Frontend Developer • Stockholm / Sweden
  • Javascript
  • React
Education
Programming • Medellín / Colombia

Converted any layout to web pages using HTML, CSS, and JavaScript.

Education
Advertising and Graphic Design • Medellín / Colombia

Magisterexamen (SeQF nivå 7). Degree in Advertising and Graphic Design

Software Skills

  • Photoshop
    95%
  • Illustrator
    95%
  • Figma
    90%
  • Canva
    90%
  • After Effects
    80%
  • Visual Studio
    90%
  • Git Hub
    85%
  • MicroSoft Office
    90%

Coding Skills

  • JAVASCRIPT
    92%
  • REACT
    90%
  • NEXT.JS
    90%
  • TYPESCRIPT
    85
  • HTML5 / CSS3
    92%
  • PHP / MYSQL
    85%
  • AI-ASSISTED DEV TOOLING FLUENCY
    90%

Knowledge

  • Responsive Web Designing
    90%
  • SEO
    90%
  • User Interface
    90%
  • User Experience
    90%
  • User Experience
    90%
  • Search engine marketing
    90%
  • Branding
    90%
  • Design for print
    90%
  • Modern and mobile-ready
    90%
  • Advertising
    90%
  • Graphics and animations
    90%
  • Mockups
    90%
  • Social Media
    90%
  • Consulting
    90%
  • Produce sketches, workflow diagrams and hi-fidelity prototypes
    90%
  • Collaborate with Product Managers, Designers and Engineers
    90%
  • Expertise in user-centered design principles and methodologies
    90%
  • Outstanding verbal/written communication skills and experience interfacing with a multitude of stakeholders
    90%

Languages Skills

  • English
    100%
  • Spanish
    100%
  • Swedish
    55%

Contacts info

Email
Freelance Available

I am available for Freelance hire